The success of your ecommerce store lies with the customer experience it tends to offer. From arranging for ads and marketing ideas, approving images for products and services to tweaking the website content for better visibility to the customer base, ecommerce certainly involves a whole lot of significant objectives. The one thing that an online store owner must never rule out on, is shipping of products; this often determines the success of your ecommerce strategy. So, when you are basically dispatching the product, it lands up in the hands of the shipping company, which means the safekeeping of the item while in transit will be solely handled by the shipping partner. Furthermore this will greatly impact upon how your brand will be presented at the doorstep of the customer who has ordered for the product.
You will be surprised to learn the fact that shipping is responsible for development of a brand. If you are unable to meet up to the expectations of your customer base, with respect to the quality of shipping facilities that you tend to offer upon alliance with your logistics partner, you may lose faith of the purchasers. Choosing an inappropriate shipping partner can mean lending poor customer experience. If your logistic strategies are not well planned you can end up losing your customers.
While choosing the best logistics partner for your business you will need to consider the following aspects:
Packaging of products and marketing: ecommerce strategies highly rely upon the entrepreneur’s ability to meet up to customers’ expectations. While few years back all that people would be interested in was the product they would order online. Today however, the expectations have changed and people seem to be looking for commodities that are well presented and packaged. The three key objectives that customers look for during an online purchase are:
These three objectives complete the shopping experience. A professional packaging approach can definitely help the vendor stay apart from the rest. In some cases online stores seek customized solutions for packaging of products. Imagine your customer is unboxing a product preciously packaged with his name or personal details, innovatively arranged. It will add to the brand experience.
Packaging Options: Online stores have to essentially look into this part. Packaging will define whether the product will be transferred safely to the destination mentioned by the purchaser. Safe and immaculate packaging is indeed important. From boxes, envelopes to bubble wraps, padded containers and more, logistics companies partnering with retailers or manufacturers have to provide distinct range of packaging solutions so that even the smallest item is delivered with absolute perfectness. Cushioning is an important part of packaging. Fragile goods need proper cushioned boxes for shipping. Apart from delicate items, there are products which demand standard packaging for flawless delivery.
Light and compact packaging: logistics service providers often design their shipping charges as per the weight and size of the products. Compact packaging will mean, the vendor is going to save huge amount. Boxes are available in sizes, medium large and small. The way the items are packed will result in the size of the box.
Customer shipping choices: decide on what you are going to charge your customers for shipping of the products. Free shipping is something all customers tend to find interest in. When you lower the rates or ask them to pay nothing extra, you draw their attention. So, get in touch with a courier service provider that will understand your requirements and offer you great deals on shipping.