As the global marketplace has undergone a substantial shift and viewing the revolution in the customers’ shopping practice, it is no surprise that the budding entrepreneurs and “bricks and mortar” businesses are taking a turn to adopt the new technologies of e-commerce.
The current e-commerce statistics state that 40% of worldwide internet users have experienced extensive online shopping via desktop, mobile, tablet or other devices. This amounts to 1 billion online buyers and will only continue to grow in the coming years.
It’s cheaper and has become easier to get into the e-commerce business. But that doesn’t mean that it’s easy to get success in the e-commerce business. To find out what it takes, check out these keys to launch your own e-commerce business:
Put Forth Your Current Idea
Just like other hundreds of people, you too have a ton of fantastic ideas that you believe are going to make a great impact the moment you throw up your online store. However, you should know that starting any kind of business in this competitive and saturated market requires a proper documented plan. Knowing what you are going to sell, how and to whom is a critical part of your business plan.
Test before You Invest
To get ensured that you will experience satisfactory returns and your bunch of time and money don’t go in vein, you can go through these five strategies to test if your product and business idea offer converts:
-Understand the market
-Survey your target market
-Analyze your competition
-Create a crowd funding campaign
-Open a test store
Setting Up Your Business
- Naming Your Business
After having a product idea in mind, the first thing you should focus on is choosing a unique yet easily spelled name for your business. You can search for the corporate names to make sure that your chosen name is not in use till date. After finalizing a perfect name, you can register it.
- Secure Your Domain Name and Website
Ideally, your business name becomes your domain name. But if it’s not available, choose a URL that relates to your business name. The design of your e-commerce store is perhaps the main factor you invest a big amount on. But you should look for making your website not only visually appealing but equally functional. There are several out of the box custom made e-commerce solutions to meet up your unique requirements.
- Creating a Logo
There is no better way to give a business a dynamic image than with a striking logo. The logo is a pivotal piece of your brand which can’t be ignored. Focus on creating a logo which appeals your target market and conveys your primary message.
- Have a Comprehensive Content Strategy
The best way to drive organic leads is through a compelling content. While the ongoing cost of developing and publishing a quality content seem high, it almost always pays off in a quantifiable manner.
- Optimize All Product Listings
In a website, optimization is a priority at all levels. When it comes to the individual product listing, you need to present unique and keyword-rich meta descriptions, optimizing product images and using unique, descriptive sales copy.
Put Focus on the User
Your customer is the sole reason behind your success. To keep your customers’ interest intact towards your brand, you need to focus on some of the best tips to give them a satisfactory shopping experience. Such as:
- offer flat rates
- offer free shipping
- make the checkout process easy with simplified shopping carts
Drive Traffic through Targeted Landing Pages
The more targeted your traffic is, the more conversion rates you will achieve. Regardless of what you sell, be it physical products or digital downloads, the best way to drive traffic is to push users from social media to secure landing pages that take them further to conversion funnel.
Incorporate the Power of Social Media
It is a fact that people value the opinion of their peers rather than the written words and get more interested in something if a friend references or shares. You can take advantage of this human psyche by investing greatly on social media. By setting a prominent social media presence on major social platforms like Facebook, Twitter, Instagram, etc. and by incorporating elements into product listing, you can reach out to potential as well as new customers.
Stay on Top of SEO
Most of the sites saw about 85-90% of their traffic from search engines. As the e-commerce economy experiences rapid growth, it has become extremely important to stay on top of SEO in order to stand out from the competition. Connecting with a skilled SEO will help you stay competitive in the long run.
If you want to turn your e-commerce store into a massive business, you have to start putting in the time and effort it requires to follow the above mentioned significant tips to scale up and run a successful e-commerce business.