Development is closely related to technology. The radical change and the progression in all sectors that we observe today are the results of modern technology. For instance, one of the striking technological developments is the advent of “dot-com boom” in 2000 which has made the internet a thriving source of income.
According to the report emancipated by the Internet and Mobile Association of India (IAMAI) and market research firm IMRB international, India will capture the world’s second largest internet user base in near future, surpassing the US. It is no wonder that mobile is highly responsible for a big chunk of this growth. In urban India, the mobile internet user base grew by 65% and become 197 million in October 2015. In rural India, the mobile internet user base is expected to reach 109 million June 2016.
In the light of these facts, it has been witnessed that the traffic to the e-commerce website is flowing freely. When some businesses still believe in their regular brick and mortar stores, you should never miss out attaining the opportunity of selling online, either as an addition to a physical store or as the main store for sales. The online identity of your business will harden your brand and upsurge sales conversions. Furthermore, selling online has a number of significant advantages, including:
Internet marketing is all-hour based. With an active marketing campaign that runs 24 hours a day and 7 days a week, you are not constrained with the regional or international time variation. You don’t have to worry about the store hours or overtime payment for staff. Similarly, your potential customers don’t have to hasten for fear of closing the store as they can browse your online store anytime and place orders as per their convenience.
With online marketing, both medium and large scale enterprises reach out to millions of online users located in different parts of the world. Through the online marketing strategies like email marketing, blog or content marketing, social media marketing, pay per click advertisement, your advertisement reaches global prospects. Prospects bring prosperity and thus, the more reach your marketing claim, the more the prospects.
When it comes to a marketing campaign, cost should be given foremost value. In online marketing, you can avoid the high costs like that of the traditional mass marketing. You can start online marketing with blog marketing, social media marketing, and email marketing with a very less investment as compared to the factors of production- land, capital, labor, and entrepreneur associated with the traditional marketing.
Internet marketing enables you to serve customers with varied products or items based on their purchasing history and preferences as indicated by their white list, former products purchased, pages visited, internet protocol (IP) address and internet cookies. Other means of personalization are opinion poll, survey, and geo-targeting. This gives the online shoppers an ease to get their desired products in no time.
The website is an important platform to maintain a good relationship with customers and increasing customer retention levels. By sending a follow-up email to confirm them about the transaction and regularly notifying them with special and personalized offers, you can strengthen the bonding of your business and its customers.
In online marketing, you can take the advantage of the revolutionized social media. Social media plays a crucial role in advertising the products and services of a brand. With the prominent social platforms like Facebook, Twitter and Pinterest, you can incorporate social networking tools into your online marketing campaign and achieve most of the consumer’s dependency on social media.
When the significant advantages of online marketing laid out and viewing the revolution in customer shopping habit, it is easy to see how crucial an online identity as it aligns with the consumers buying behavior. Many of the business owners have experienced less return from their advertisements in traditional media like yellow pages, newspapers, etc. and are curiously looking for online marketing to adopt new and effective ways of expanding their market share. Furthermore, many studies have come into focus which indicates that the increasing number of consumers use mobile internet to research the products and prices prior to making a buying decision. Internet marketing enables you to build relations with customers and prospects.