Traditional shopping is thing of the past, now-a-days, the customers have been attuned to e-Commerce websites to opt for the purchase, and hence, it is imperative that you are converting your business into an e-Commerce store. But, if you are planning to convert your physical store into an e-Commerce store, in that case, you must keep in mind the trends. This piece will help you understand the latest trends which would be on the platter in the year 2017.
Real-Time Engagement with Artificial Intelligence
The customers are always looking for the right information. They are looking for the information which might influence their decision making process. You have to create an inter-personal experience for the customers. With Artificial Intelligence integrated to your e-Commerce store, you can drive away the real time challenges by informing your customers about the product and its varied uses. Most of the customers are not aware about the usage and compatibility of the product with their daily life style. For example, if there are any toys available for sale, the customers must have the desire to know whether it would be suitable for your 4 year kid. With the Chatbots, the customers can get this information and opt for the purchase instantly. As a store owner, you can get the advantage when you have integrated the AI to your e-Commerce store.
Lead Generation and Processing Through Artificial Intelligence
You have to understand the traffic and traits of the visitors when you want to convert them into leads. Through Artificial Intelligence, you can keep a track on the customers visiting your website. Through the analytics, you can know which products have attracted them the most. Through the insights, you can instantly create suggestions and recommendations for the customers whenever they are looking for product of similar type. Not only this, through plug-in features, you can make the payment interactive and easy for the customers. When you integrate the payment gateway like PayPal, PayuMoney on your e-Commerce store, the customers would always be having the sense of safety and security.
Age of Door-to-Door Delivery
Reduction in the charges of shipping delivery and door-to-door delivery would definitely give an edge to your business. If you are going to run an e-Commerce store, it is important for you to consider that delivery system is upbeat and consistent to always please the customers. A satisfied customer would definitely end up being an effective marketer.
Social Media Platform
You have to make the marketing viral. You can go on the social media platform and create your own webpage. Through customer engagement, you can understand their trends and preferences. Social media is the biggest game changer, you can instantly reap maximum dividends whenever you have switched to social media platform.