Perfect selection of an e-commerce platform for any brand is a difficult thing to do. There are a multiple reasons why a pre-built e-commerce platform is favorite among the online store owners. The most common factors influencing this choice of an e-commerce platform are- cost-effectiveness, user-friendliness and the scope it offers to work in close proximity with the community of other e-commerce store owners.
In fact, the market of the e-commerce platform is a big and crowded one. There are many options available but there are some who are the leading names in the business. There is nothing like a correct e-commerce platform as the selection is completely need based. The choice of the platform depends upon the business model and its specific requirements. The technology platform must reflect the present capabilities of a company both resource wise and budget wise. If your chosen e-commerce platform provides you with stability and the ease to increase your online sales then you can be assured of success.
To ensure that you are using the correct or the right e-commerce platform for your brand certain things need to be considered and those are as follows:
1. Hosted or Self-Hosted
Hosted e-commerce platforms offers the ease of business and lets you concentrate on the core business issues. The business owners does not need to worry about safety, susceptibility, PCI compliance, backups or website crash. All the technical support and maintenance of a secure website is provided by the platform provider. A hosted platform helps you to stay focused rather than getting deviate because of issues which should not be your primary concern.
If the business owner thinks that they can manage all the technical issues themselves or has the capacity to hire an entire technical team to modify the look of the online store frequently then self-hosted platform is the right choice.
2. Type of Products to be Sold
What are you selling? That is the most pertinent question to ask? The product may be physical product or a digital product. So, it is important to know specifically about the product because it helps in deciding about the shipping cost. Search for a platform that will be aptly suited to your product.
3. 24/7 Technical Support
If you are technically a novice and yet you own an e-commerce store then it is advisable to select a platform that will provide you with round the clock technical support via email, live chat, phone and also through documentation.
4. Payment Method
If you do not want to use the most popular gateways like PayPal then you need to select an e-commerce platform that will provide you the scope for integrating third party payment processors.
5. Payment Plan
Obviously budget is important and select the one which suits your budget well. If you are a small or a medium size e-commerce store owner then choose the platform that allows you to make monthly payments.
An accommodating e-commerce platform can take a brand to places. In fact, it can increase the sales and ROI of the business.