An FAQ page stands next in importance with regards to the home page of a website. It leads visitors to the answers of some basic and difficult queries. In order to understand why this page holds so much of importance you would firstly have to consider the purpose served by the FAQ page. So, basically this page is all about addressing queries that pop up in the mind of the visitor after he goes through the website and its pages. These questions are mostly product related and sometimes associated to the norms and regulations set by the board members.
The Benefits offered by the FAQ Page
While most of you concentrate on the home page during its development, it should be borne in mind that you cannot simply ignore the importance of this “query and answer” page. Each and every visitor who steps onto your website has a query which needs to be addressed. Basically this page helps maintain transparency between the website owner and the consumers. You can still continue to have a look at some more of its benefits:
1. Purchase related queries most commonly strike in the mind of a consumer. The FAQ page clears doubts a potential purchaser has in mind.
2. Secondly this page is said to have improved effects on site navigation
3. Thirdly as the owner of the website you may become lucky in seeing some good SEO results
4. Fourthly you are deemed to earn trust of your customers. How? Simple demonstrations do not suffice for the queries that are just about to pop up in their head. Through this page you can certainly give them an insight to the business model you have resorted to
5. Just like these visitors or customers, may have the weirdest questions to ask, you can as well be a little creative in responding
The FAQ Page is different from the others. It gives a detailed insight to the strategies involved in operations of your business. Giving the right picture of how and why you have resorted to certain business measures and the policies involved in manufacturing, processing, packaging, sales and after sales policies, this web page lends an overall understanding of the company and its regulations. Since customers have concerns and queries which require proper addressing, as a business owner you must consider its importance.
Cartface gives you that proper platform to establish an FAQ Page helping your business stand out
For those of you who have little knowledge about the FAQ Page should get their views cleared. This is in fact an asset to the website as it gives insight to visitors in a broader sense. A prominent answer is all they seek and Cartface is one platform that gives you the advantage of being transparent with your customers through an outright query and answer section. When you continue to get common queries over emails and phone calls you tend to get an understanding of what the visitor wants from you. You can dedicate the FAQ section resolving their concerns and addressing their queries. Do you know by introducing this web page you actually stand the chance of eliminating major obstacles from the path of “product viewing to purchasing”?
FAQ- A Strategic Measure
If you are wondering where to find the most asked questions, you must head towards your inbox and the customer support ticketing section. This is where you can actually figure out what concerns are actually worrying your potential customer base from seeking the big leap – buying products or services your company offers. Also, there is a major way you can learn about their queries, by simply anticipating the questions that generally arise when a customer is about to choose a product and add it to his cart. Concerns pertaining to the authenticity, quality and timeliness of product delivery may show up just before he may hit the buy button. So, prepare yourself to clear doubts and ensure a smooth purchase procedure. You will be surprised to know that these queries and answers have the power to convert purchase intentions into real buying. How? The FAQ page majorly focuses on relevancy of a product and the brand, triggering demand for the company offerings. You may simply add some categories adding details about the shipping procedure.
An important aspect of how you may respond to a negative feedback or a query about your product
Despite knowing that the commodity or service you are selling has its share of shortcomings you can simply frame the reply with a positive approach. The most important part is to retain your consumers and not let them go away. Using images is a credible way of acquiring their trust.
FAQ a section not to be ignored
CartFace gives you the opportunity to learn where to include this integral part of your website – The FAQ Page. Before you design this segment you should have an idea where to incorporate it and how to go about it. There are different ways you can set up the FAQ section. When product selling is your sole motive you can display a link to the FAQ page with each product, eliminating purchase anxieties among customers.
Secondly if customer service is all you provide, you can certainly bring about a completely separate section as a Help Desk where consumers can reach out to you with their list of questions.
You may also consider this approach which is a hit among others- creating a page in your website, which is linked with all other web pages through website navigation.