In order to check the check-out, you will have to analyze the business model and accordingly you will have to plan out the model. Most of the checkouts happen at the last minute. The customers might be pissed on certain basics and subsequently they can back out. As n e-Commerce store owner, you will have to understand the equation among motivation, ability and trigger. It is based on this model that sales are rolled and you can garner maximum business and conversion whenever the visitors are visiting your store.
How to do the Impossible?
You have to be adequately thoughtful to make things happen at the speed of light. You need to create a business model which can help you grow. How Amazon plays, sending mail, attaching the pictures, adding the reviews and subsequently creating the desire to purchase the product. When you are targeting the customer, you will have to hit their mind and the rest will follow. Have you ever visited any prominent e-Commerce website, try out with Amazon, Flipkart, Shopclues, you will understand the basic reason which has driven them to get maximum customers.
You Need to Design the Cart with the “X” factor.
The Cart is not the selling point but it is certainly the first step towards sales. You need the right mechanism to convert the cart into sales. You can certainly do that when you are attaching maximum functionality to it. To make the customer believe that this product can change their lives, you need them to know more about the product. As a store owner, you can attach the reviews and product benefits, the moment the customers are adding the product to the cart, they will be able to understand every bit about the product and this can be helpful for the customer.
You have to plan the checkout in such a way that the customers are always willing to pay. You can add vibrant paradigm to the store with a pay-now button. You can also add incentives with the pay-now like discount on the purchase or card usage discount. Not only this, at the time of checkout, you can also show them relevant products which can stir their thoughts and they can also engage in dual purchase.
How To Proceed after the Product is added to the Cart?
After you have added the product to the cart, you will have to present them with a surprise. Most of the customers are anticipating a quick check-out, but when you have shown them relevant product, they can certainly pick the product of their choice.
One of the alternative is this, but there are other alternatives as well, you can direct the targeted traffic to the main-page and this would help the customers to find out the right solution and opt out for the purchase. You can also add product photo, name, price, payment options and other dynamics to make sure that they are able to make the maximum from the purchase.