At the time of starting with your business, you might have thought about a lucrative growth in the near future. Every business owner does that and it is very common but only few can achieve unprecedented growth. As far as the business is concerned, a lot depends on the marketing gimmicks and how well you have been able to serve the end users. If you wish to make maximum subscribers land at your e-commerce store, in that case, you will have to go with an advanced strategy which can help you grow. In this blog, seven strategies have been discussed, reckon them when you want to grow.
Creating the Brand
Element of surprise, joyous offers and customization associated with the product can certainly help you build a positive brand image. As an e-commerce store owner, you need to associate with your customers. In most stores, you might not find that they have given the provision for one-on-one interaction, you will have to give the same which no one has been giving at the moment. When you are standing solo in the competition with respect to the services and communication, you can easily invoke trust and association with the customers. The customers would not just take products which are non-recurring but also those which have the recurring nature. Customized packaging could be a possible solution which can help you get identified as a brand in the competition. At the time of customization, you can consider the following aspects:
Nature of the Box: At the time of dispatching the product, the box will play the main role. You might have a fragile products to be sent to the customers. In this respect, type of the material used in the box will matter. At the same time, you can also make the box fascinating with shiny glitters, additional fabrication which can convey the brand message. With all these features, you can certainly have a positive brand image created in the minds of the customers.
Stickers and Stamps: At the time of branding, there are basic points which you must consider. Like when you see a tick or rings, these symbols are associated with brands. The tick for Nike and the rings for Audi, similarly, when you use the stickers and stamps on the box, it will help build the recognition in the minds of the customers. They can connect with the images and the moment they see such images, it will remind them of your presence in the competition.
Packing Material: You cannot overtly spend on the packaging but at the same time, you cannot compromise on that either. The right color and materials used for packaging can certainly leave an imprint on the minds of the customers. With the proper material used in the packaging, the customers would be satisfied that their products are safe and secure.
Continuity in the product: It takes ages to build a brand and moments to decimate it completely. When you have been continuing with the brand quality as your identity, it is important that you must keep them in continuity, by compromising on the quality, you can ruin the brand image.
Box Size and Weight
You will have to send a large number of boxes when they orders have been placed. With big boxes, the shipping would be costly and it can add to the inconvenience of the customers as well. At the time of shipping the boxes, the prices are determined by the size and weight of the boxes, you will have to understand that if you wish to make more money and profits. You must ensure that box size is small without compromising on the deliverables. This will help you increase the frequency and make more sales with superior quality box packaging.
Play Upon the Mystery
Curiosity can certainly drive the customers to buy more and get more out of the purchases. When you have attached offers with the sales, it will show its impact on the revenue generation. An element of surprise and mystery will always drive the customers to buy more. You will have to connect with the customers emotionally and sentimentally, it will have a better impact on the sales. Mystery factor is the key towards recurring sales. When you attach mystery gifts with the boxes, it will promote more sales. At the time of ordering, the customers would be knowing that what would come in the next box. This way they would be tempted to buy more and this can certainly help you get more, thereby helping you grow in the competition.
Open Doors to Communication
Communication is the essence of growth and when you have been able to communicate well with the customers, in that case, you can give them what they seek. At the time of the store creation, make it a point that you have been active on the social platform like Facebook, Twitter, LinkedIn, Pinterest, YouTube, so that customers are able to communicate with you. They can share their feedbacks when you have given them mystery gifts with the purchase. This can help in the brand building and attracting more sales in the near future. With the right approach, you can easily grow exponentially.
When you are dealing in subscription based e-commerce business, you must anticipate the customer’s behavior. You are done with the marketing and promotion and you know how they have been impacting the customers. Therefore, you are in a better position to scale the subscription. e-Commerce subscription is all about analyzing the trends and incentivizing the customers. When the customer are given additional products, new subscription discounts and other benefits, it will increase the scale of anticipation of the sales.
You can go with the free samples to increase the sales but you must be rational that at certain point of time it will not backfire. You cannot incur losses when you want to please the customers. But with the free box sample subscription, you can easily get maximum customers, however, you cannot look forward to increasing the sales at the cost of the profit. The subscription must be planned cautiously and this way you can easily grow with free samples but with a limited reach.
Subscription is the part and parcel of the business, as an e-commerce box subscriber, you can always negotiate with the suppliers. You can go ahead with negotiation on the prices and add those products on the subscription store. You shouldn’t annoy the suppliers at the same time, they are also doing business to earn money and you must think about them as well. You need to make your business discoverable. With the subscription based business, it is important that customers are able to discover your presence. You can do that when you include the small brands as well in the e-commerce subscription platform.