Summary: In order to make your store famous you will have to stick with few basics and based on that you can easily compete well in the competition.
At the time of shopping in a mall versus shopping on the streets the only thing that makes you to pick the mall for shopping is the presentation. On the streets clutters and unorganized display is a big spoilsport with which you cannot proceed, on the contrary such a provision is hardly visible in the mall. The same effect goes with your online store as well. You are in the midst of a competition and if you are not devising strategies in such ways that they will turn out to be a profit making proposition you can terribly set-off your business. In this blog you will come to know about the ways with which you can upgrade your retail store for a tremendous experience online.
Pitch for Engagement
Start with something that will make them stay at the store. You can go ahead with discount banners visible on the store. When big banners like 70% off or 40% off will be visible then it is most likely that customers will stop by and take a quick tour to know what is in store.
Customers have to deal with loads of stores whenever they are shopping. If you want your store to make them stop by then beginning with a unique idea will serve the purpose. For example if you are selling baby diapers then you can pitch with the idea that your diaper has some specific gels that can change color and absorb for material. You can use a specific logo, tagline and color for this purpose. There are various distinct color that you can use for this purpose.
Personalization is the Key
You will have to make your customers loyal to the store and in order to do that you can go ahead with loyalty reward points. You can tailor made the experience at the store. For example if the visitors are referring your store to their friends and families they will get say 20% discount. Such ideas will create a chain and help you turn famous in the competition. Go ahead with this as it will help you create monopoly in the perfect competition.
Element of Surprise
There could be no better option than to startle the customer. If you are running an e-commerce store you have all the data analytics in place to help you deal with the customer relation you have forged during the span of the business operation. You can cash on this card by throwing specific surprises in the form of elite-customer discount or goodies. Such efforts will help you store emerge victorious in the competition.