SEO or Search Engine Optimisation, as the name suggests is optimisation of your website in the search engine. It is the basic process to generate traffic towards your website. While searching for something over the internet, like information or a product, you use a bunch of words relating to your ideology and accordingly you get a lot of option to choose. This is where the SEO comes into play where listing your website in the first few options is the main aim, as these are the most selected option.
There are some tactics to divert the traffic to your website via the SEO. In present world where competition is tough between the e-commerce companies, good quality SEO is something you cannot keep in the back seat. There are many steps in SEO handling, some of which are discussed below.
Dealing with the unavailable products
Some companies have the notion that displaying the products, which are unavailable at the moment, portrays a negative image of the company. However, this is not the case; leave the product as it is or additionally, you can offer different varieties of the product or inform the customers about the time when it will be available. It is suggested not to delete or substitute the product with another as it can restrict the traffic by turning down the revisiting customers hunting for the product.
Deleting the outdated products
At times, some of the products in a website become obsolete without showing any chance of returning to the market. Many may delete the product from their website, but it hampers the traffic, as the viewers who had bookmarked the URL will be getting an error message on visiting the page. To solve the issue you can replace the product with any other product, redirect the page to any similar product, or delete the URL from the internet completely.
Launching new products
If you want to launch a new product, initially you would be facing challenges to attract visitors to your product page. SEO is most active in these kinds of situations. The best possible way is to categorise your product and include a redirecting link in your home page about the product. Make the homepage theme in such a way that every new inclusion is shown on the home page of the website.
Making the content unique
As copyright materials from a journal or book cannot be duplicated, in the same way, a plagiarised content will deteriorate the ranking of your website. The content is supposed to describe the product and give relevant details about seller or manufacturer. If you are unable to provide the content, at least be specific to publish the reviews of the customers, which would provide credibility to your products.
Pictures play a huge role
Yes! It is the pictures or videos which provides a physical appearance to your product. Only describing the product is not enough as the customers need to view the physical nature of the product. In case of a self-explanatory picture, customers may even share it with friends and acquaintances giving you the required exposure.