For any business which is going to be online or which is already online, the e-commerce website is a major investment and the final product is an asset. In fact, without an attractive, easy-to-use and a technologically advanced e-commerce website, it is impossible to attain the top most position in this competitive world of online business. An attractive e-commerce store influences even a consumer who is not eager to buy online. Before starting off with the design of an e-commerce store the web designer must keep in mind the prerequisites of an e-commerce store and what are the aspects that you make it unavoidable for a potential customer.
Certain aspects that can make an online store even more attractive for the consumers are as follows:
1. Easily Navigable Site
A potential customer who is visiting the e-commerce store with the purpose of purchasing a product does not like confusion and if the website is not easy to navigate then confusion certainly arises. There should be appropriate classification of all the products. Breadcrumbs can be used to make navigation more flawless. The available products are required to be classified under broad categories. For the convenience of the visitors under the broad categories, sub-categories should be created. This makes the search hassle-free for the consumers.
2. Adequate Information about the Product
Existing customers or the potential customers who are checking out products or purchasing products from an online store never visits the store physically and also cannot touch and feel the products that exist in the store. So, it needs to be ensured that superior quality images and a number images of the variants of a product should be available on the website. Along with the images comprehensible and a brief description of the product should be available so that the customers are not confused about their purchase. Details about the product should be offered as an option to view to the customers.
3. Keep the Design Clean
Having too much of disorder on an e-commerce website can be repulsive for the consumers. Meaningful colors, nominal boxes, and fewer advertisements so that it is not a distraction actually sell much more. The design of a website should be in accordance with the target customer base and the products that are sold on the website.
4. Integrate Web 2.0 Components to the Site
Consumers today are much more active and are interested in more interactions. They not only like to be involved with the buying process but also with the other related things. Blogs, reviews, user forums offer many added reasons other than purchasing products to visit the e-commerce site again and again. After using a product or a service the consumers also, can provide their genuine feedback. All these added features not only attracts the great involvement of the consumers but also help to establish the credibility of the online enterprise.
5. Constant Customer Support
Customers are more likely to return to an online store which will be in constant contact with them for any kind of customer support. There are many ways of offering 24/7 customer support like via email, chat, phone and others. But the response needs to be super-fast as this creates a sense of confidence in the customers. In fact, it also establishes the credibility of the e-commerce store.
6. Stress-Free Checkout Point
If the buyers are willing to purchase a product then it is better to get them through the checkout as smoothly and quickly as possible. To make this a reality ask them as little as possible. There are several studies which show that the buyers abandon the purchase process if the checkout points are chaotic.
7. Track and Evaluate the Traffic Regularly
Tracking and assessing traffic on a regular basis helps the business owner understand where the visitors have visited from, which products have been searched and visited the maximum time, the navigation pattern. All these information is necessary to recognize the sections in the website that require improvement.
A professional and easy-to-use online store is always in demand and above components can definitely add to the appeal of your e-commerce store.